Blog Start Series – Step 12 – Backlink Strategies


And that’s why I want to continue the blog start series today . Today’s topic is “Link Strategies”.

It is less about how to get backlinks, but more about what such backlinks should look like, what a natural link structure is, which mistakes one should avoid, etc.

Since backlinks are still an important factor for your own position in Google search results, it is important to know what such backlinks should look like and how Google perceives them. It is also about the “correct” attitude towards linking.

Backlinks and their meaning

I’ve often tried to explain why backlinks are so important here on the blog.

Google’s automatic generation of search engine results pages is certainly based on a number of factors. But last but not least, the backlinks also make a big contribution to a good ranking.

It is not only about the amount of backlinks but also about quality, which can be interpreted differently.

For new bloggers in particular, it is important to know that backlinks are an important success factor (also through direct visitors who click on backlinks) and that there are a few things that you should be aware of.

Tips for optimal backlinks

In the following I would like to give a few tips for good backlinks. It is mainly about the appearance of the backlinks, the composition of all backlinks, Google facts and more.

Backlinks are such a thing. You only have partial control over what the backlinks look like. Of course, this is not ideal, but it cannot be avoided. Nevertheless, a lot can and should be done / observed in order to get optimal backlinks.

I hear again and again about the “link avarice”. This means that German bloggers and website operators hardly ever link to others. That may be partly true. After all, there have been a few trends in recent years that have encouraged that. So there was the theory of link juice. This means that links from other websites and to other websites transmit a certain “force”. The higher the pagerank, the bigger the juice that is passed on when the link is made.

That is also correct so far. However, there was also the opinion that too many links to other websites / blogs drain too much link juice and thus weaken your own PageRank and your own standing on Google. This is nonsense and was also refuted by Matt Cutts a while ago.

Because Google has no interest in link avarice. On the contrary, the web is reciprocal and no one should be disadvantaged by linking to other websites.

And so I’ve been a great advocate of the “Linklove” for many years. I like to link a lot. Of course you shouldn’t link to everything. Google doesn’t necessarily like it when you link to spam and malware sites. But otherwise, a good external link is also very positive in the eyes of Google.


From an SEO point of view, backlinks are of course also worth a look. And the anchor texts in particular play an important role.

Often blogs are linked with the URL as anchor text. This is not ideal, especially if the domain doesn’t contain an important keyword. It is much better if the backlink contains the important key phrase of the landing page. Eg blog tips .

You should keep this in mind if you can influence backlinks yourself (entries in directories, guest articles, link purchases, etc.)

It is also important that the anchor texts vary. So if you buy backlinks, for example, you shouldn’t always use the same backlink with the same anchor text. Varies the anchor texts so that Google doesn’t recognize a system.

Good backlink services support variants of backlinks. Seeding Up * enables an individual adjustment of every rented backlink. Backlink seller enables the creation of various variants, from which others are always taken for backlinks.

Among other things, this ensures a natural-looking link structure.

Natural link structure
This “natural link structure” is very important and the lack of it often leads to Google penalties.

What is a natural link structure? Several factors play a role:

  • A natural PageRank distribution. If you have almost only PR4 and PR5 backlinks on a 2 month old website, you shouldn’t be surprised if Google becomes skeptical. A normal backlink distribution looks like a pyramid. Quite a lot of PR0 and PR1 backlinks and afterwards there are fewer and fewer.
  • Those who only have backlinks but hardly any links to other websites will also attract attention. At the beginning of a blog, the proportion of out links (links from your own blog to other websites) usually predominates. Over time, the proportion of backlinks will then predominate. At some point then very clearly.
  • A natural link distribution usually also means that only some of the backlinks go to the start page. A lot of backlinks are then distributed over subpages.
  • The variants already mentioned above are also important. If 90% of the backlinks have the same anchor text, that’s not particularly inconspicuous.
  • Not least the topic relevance plays a role. Here, too, there are no fixed quotas, but those who only link to unrelated pages are suspected of having sold links. If links are already selling, then to pages that also fit thematically.

These may not be all factors for a “natural link structure”, but in my opinion they are certainly the most important.

the first link counts
It’s also important to know that the first link counts for Google. So if there are multiple backlinks to a page on one page, Google only evaluates the first one. The optimal anchor text should be there, etc.

This should be taken into account, for example, with guest articles or given interviews.

You shouldn’t forget that backlinks should also appeal to users. An interesting anchor text can get a lot of users to click on it.

The trick is usually to bring these different factors under one roof in order to optimally serve both Google and users.

avoid errors

There are also some mistakes to avoid when linking.

So you shouldn’t link to bad neighborhoods if possible. If you link to pages that contain spam, malware, viruses, etc., you usually harm yourself.

It is less of a problem if you get backlinks from such sites. Google is aware that you often cannot control backlinks and does not punish you if you get “bad” backlinks. But if a blog gets 90% backlinks from bad neighborhoods, this can have negative consequences.

Likewise, when buying links (a common “marketing instrument” on professional websites and blogs) you should make sure that everything looks natural.

Seeding Up * relies on the manual installation of backlinks, for example, and thus ensures that no scheme can be recognized behind it. Backlink seller uses a PHP script, but with the link variants that can be created, it ensures that it is not noticed. You can also customize the PHP output.

And don’t forget to always link nicely to the outside world. If you don’t link yourself, don’t be surprised if there are no backlinks.


Often, in connection with backlinks, people only talk about how to get as many as possible. This article is intended to show that it is just as important how these backlinks should look like and what the overall picture is.

If you keep an eye on that, you shouldn’t have any problems with Google.

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