Blog start – step 2 – blog name and domain selection


Domain selection :-

Now that we have done the most important preparatory work and planning in the first article in the “Blog Start” series , we now turn to the practical steps for creating a new blog.

A domain for your own blog is very important and necessary right from the start.

This should be carefully considered, as it will be one of the most important figureheads for the new blog.

In this article, I’ll go into choosing a suitable domain and show you what to look out for.

Why is the choice of domain so important?

Good news or bad news first, depending on how you want to see it. There isn’t one perfect domain to look for to the point of desperation.

Would “” have been successful with another domain?
For sure.

Would “” have been successful with every domain?
Certainly not.

Choosing a domain is therefore not a search for the right domain, but for a suitable domain. Often you will have several domain variants to choose from, all of which have advantages and disadvantages. So don’t panic.

The following comments on the question “Why is the choice of the domain so important?”

  • The domain of a blog transports the message / topic of the blog before anyone has even entered your blog.
  • Even if the domain name used to be more important for search engine optimization , the domain name should also be selected based on SEO criteria.
  • The domain name, along with the actual blog name, is what people remember. This is what makes you known.
  • A blog domain should also work offline and look great on a business card , for example .

For these reasons, among other things, you should carefully consider what your own domain name should be.

But what about the relationship between blog name and domain?

Blog name and domain

Some people may now wonder where the difference is supposed to be. And that’s exactly how I see it.

The blog name (eg “Self-employed in the network”) and the domain name (“”) should match. This makes it easier to remember the domain and thus ensures that important keywords appear several times in the domain and on the blog.

The topic of the blog should normally be reflected in the blog name and domain name. That’s another reason why it’s better to limit your blog to one specific topic. Ideally, the blog name, domain and the content are a whole and are perceived as the ideal source of information on this topic.

If you were to name the blog name and the domain differently (because you want to add 1-2 important keywords to the domain, for example), then this tends to confuse the visitors and create a somewhat uneven picture.

So it is important to find a blog name that also works as a domain, or vice versa.

Choice of TLD

An important decision when choosing a domain is the choice of TLD, the top level domain. This means the endings of all domains, such as .de, .com or .eu.

Here, too, there are no clear and, above all, definitely reliable statements about the effects of other TLDs.

Basically, the tip is that you should have your own server in the country from which you are using the TLD. So if you have a domain with the ending .de, then the server should ideally also be in India and us.

Of course, the TLD is not a knockout criterion either, but it is one of many factors.

Often it is also the case that your own dream domain is already taken, but the address with the ending .net is still available, for example. Here you should carefully weigh up how important the address is to you in this form and whether you accept not having a .de ending.

I usually recommend German bloggers to use a .de domain as well.

The choice of the domain from an SEO point of view

In the past, you could storm into the top positions in Google and Co. with the right domain. In the meantime, the relevance of the domain from an SEO-technical point of view has decreased a lot, but is still present as a factor.

A while ago it was also said that you should separate words in the domain with a “-”, otherwise Google cannot recognize the individual keywords. That, too, is no longer so relevant.

When choosing a domain, I always proceed according to the following criteria and have had good experience with it:

  • Use generic terms
    So Manni’s football blog should be called “” rather than “”. It definitely doesn’t hurt to have important keywords in the domain. On the other hand, many companies would like to use their company names ( and art terms are often used as domain names. Both are often not ideal. Because users search for generic terms and less for specific terms and names. And of course that also applies to blogs.
  • Terms separate
    Mostly I separate the concepts in the domain with a hyphen. So I usually choose “” instead of “”. This is mainly for legibility reasons, as more than 2 terms make it difficult to read without a hyphen. “” reads worse than “”. And domains with a hyphen are often still free, while domains without a hyphen are already gone.
  • Not too many terms
    It is naturally tempting to incorporate as many important keywords as possible into the domain. However, for me 3 is usually the upper limit. Here, too, it is readability and noticeability. After all, your blog is linked with the domain name as a link text often enough and the domain should leave a good impression. And Google will certainly be puzzled when a domain consists of 8 or 10 terms.
  • It has to fit
    With all the criteria, in the end the most important thing is that the domain fits the blog. The domain must reflect the content of the blog and arouse expectations that are then actually fulfilled in the blog. However, you should also make sure that the content of the blog will develop and change later. You should consider this when choosing the domain.
  • The blog vision
    Another criterion is the vision of your own blog. If you want search engine traffic above all, you should have important keywords in the domain. If, on the other hand, you want to make a name for yourself and establish a brand, then an art term is often a suitable domain.

The domain is no longer as important from an SEO point of view as it used to be. But don’t forget the SEO aspect.

New or old domain?

Most bloggers register a new domain. But why not just see if you can get an old domain.

An old domain has some advantages to keep in mind. The internet is full of junk today. New websites appear every day and Google has become very cautious.

That’s why it takes a while for new websites with new domains to be listed at the top of Google. This waiting time can, for example, shorten a good old domain. If it has been well managed and has trust with Google, then such a domain is worth gold.

Not to forget the backlinks that an old domain already has and the direct visitors that come via the backlinks.

The disadvantage, however, is that the exact domain you want is usually not available. So you have to make compromises here and you have to weigh up whether you want to change your own blog name in favor of an old domain or rather register a new domain that corresponds to the desired name.

I wrote a very detailed article on the topic of ” Finding old domains ” on Self-employed in the net , which also introduces useful tools.

legal aspects

The legal aspects when choosing your own domain are also not entirely unimportant. There has already been one or the other anger or at least stress.

From a legal point of view, you should consider the following points when choosing your own domain:

  • Existing trademarks, names of third parties, company names, etc.
    There is only trouble using names in the domain to which others have rights. There are, for example, blogs that run “Google” in the domain, such as, but this is usually not recommended. If you’ve built up backlinks, it hurts a lot when you have to give up a domain. Don’t even talk about possible punishments. I usually search Google for the domain name I was considering and if nothing comes up, then you are relatively sure.
  • No city names or license plates
    This also usually causes trouble. However, if you register a blog with the domain “”, nothing should happen. License plates should generally be left out.
  • Typo domains
    This is also quite popular. However, companies often warn of typing error domains, so that “” is also bad luck. In addition, typo domains are rarely suitable for building up a certain branding and do not really look professional.

From a legal point of view, you should be careful when choosing your own domain. It is better to check again on the Internet whether someone already has rights.

With domains that consist of generic terms or artificial terms, you are usually on the safe side.

Step by step to

your own domain Finally, the most important points that you should consider when choosing your own blog domain:

  • Thinking
    You should think carefully beforehand what the topic of your blog is. The domain name is based on this.
  • Goals and visions
    What are the goals and visions of your blog. If you want to establish a brand, get a lot of search engine traffic, etc. The target group also plays a role. If you only want to reach a certain region, you should include geographic keywords in the domain.
  • SEO
    From an SEO point of view there is a lot to consider and you should find the “best” keywords.
  • Usability
    In the end, however, it is people who read your blog and the blog name and domain should also be very suitable for them.
  • old domain?
    Could you use an old domain owned by Google Trust?
  • Availability
    Are the desired domains free at all? Do modifications, e.g. with hyphens, bring something? Can a domain name generator tool help you find an alternative ( e.g. )?
  • legal check
    Is the domain name harmless or can there be trouble?
  • Domain owner
    Make sure that you are registered as the domain owner and not your service provider or the “internet expert” from the neighboring entrance.

I wish you lots of fun and success in your search for a suitable domain.

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