Blog Start – Step 3 – Content Planning

Content Planning

After the topic of the new blog has been determined and we have secured the right domain , it is now time to Content Planning.

Because before I install a blog and get started, I think about exactly what I want to write. Concrete content planning makes maintaining a blog a lot easier, especially in the first few weeks, but also afterwards.

That’s why today the third part of the blog start series is about content planning for your new blog.

[This is the overview page with all articles in this blog start series ]

Why should I plan the content?

There are always bloggers who just want to start writing. Of course, this does not mean that these will automatically fail. But in my experience it is very helpful to prepare a content plan beforehand.

One of the reasons for this is that the initial enthusiasm wears off after a while. Likewise, many bloggers make the mistake of simply writing the wrong articles at the wrong time and in the wrong amount.

As I said, there is no silver bullet and everyone should test the tips given in this article for themselves and only use those that work for themselves.

But there are best practices that have proven themselves in practice and I would like to present them here.

What content is suitable for new blogs?

Can you answer this question generally? Certainly not.

The blogs and their readers are too different for that. But there are always post types that work better than others.

In my experience, a good mix of content consists of a few long articles and many shorter articles. This has the advantage that one demonstrates one’s competence with the long and detailed articles and that these articles often also bring many backlinks with them.

The shorter articles, on the other hand, are written quickly and provide the mass of articles that are simply necessary to generate traffic.

However, the short articles should also have their own style and not just chew content from other sites.

These post types are usually very popular with readers and should not be missing from a new blog:

  • In my opinion, recurring posts are an important tool, which far too few bloggers use. You could write an article about interesting links, plugins, books, software, photos, etc. every week. This has the advantage that such recurring articles are very similar in style and you can write them relatively quickly. Readers also like it when they can look forward to recurring information on a topic.
  • Product reviews are also easy to write and they also have the advantage of making the manufacturers and companies concerned aware. Reviews from other websites or blogs are also a good idea if the topic is appropriate.
  • List items are always good. Instead of writing too much text, the most important point is to summarize lists. However, many bloggers also make the mistake of creating an infinitely long list. Instead, you could deal with many of the list items in individual articles and that brings a lot more overall.
  • Imagine Free Things . Free e-books, freeware, vouchers etc. are very interesting for readers. However, it should also be ensured here that it fits thematically.
  • Interviews are not that easy to come by for new blogs. But mostly the interviewees are grateful if you ask them and readers like interviews.
  • News is always good, but should have its own style. Never just spread news reports. Always let your own experiences and opinions flow in.
  • ToDos and instructions are handy articles that readers can copy right away.
  • Experience reports and case studies give a blog a profile. Practical information is always very popular.
  • Pillar posts are large articles that cover a specific topic in depth. This shows your topic competence and these articles usually form the backbone of a blog.

What Content Planning is suitable for your blog?

It’s nice to know what kind of content is generally well received by blog readers. But that doesn’t say anything about which post types would be ideal for your blog.

To do this, you should research and find out what your own readers want. But now you have the problem that the blog has not even started and you can’t even ask your own readers.

It is important to mention again at this point that the research in this case is not about specific topics, but about post types.

Therefore, you should do your research in the following way:

  • I think it’s very important to read other blogs from my own industry. If you do this over a longer period of time, you will get a good feeling for what works and what these blogs may be missing.
  • You should also analyze related blogs and look, for example, which articles have received the most comments and which articles are generally the most popular. Many blogs have a top list of the most popular articles.
  • You should also analyze the RSS feeds of related blogs . Which articles were particularly popular?
  • You should also keep an eye on social websites and services and see what is particularly popular there

When researching popular content, you should always stick to your topic. There are many blogs that try to generate traffic with adult or tabloid topics but destroy the credibility of their blog.

The content planning

After the research, it is now a matter of drawing up your own content plan. That doesn’t mean that you are already planning specific articles. At this point it is only a matter of setting up a weekly schedule of which types of post you write and when.

To do this, you should answer the following questions:

  • How much time do I have to blog during the week?
  • When could I prescribe content?
  • Which days are very suitable for writing, which days are not at all?

Now you can create a weekly overview that works perfectly for your needs.

For example, this could look like this for a new blog on WordPress:

  • Monday
    presentation of a new / good plugin (weekly recurring series) plus
    a short article on current WordPress topics
  • Tuesday
    A pillar article (a long expert article on changing topics)
  • Wednesday
  • Evaluate
    a short article on current WordPress topics plus a
    survey and post new ones on Thursday

  • Wear Friday Links of the Week Together (Weekly Recurring Series)
  • Saturday:
  • Sunday:
    Collect article ideas for the coming week

That may look very boring and rigid to one or the other. But that’s not it. Because this weekly planning is only a framework.

Of course you will always deviate from the plan for various reasons. Either because the latest news is developing or because you can’t. That is okay and wanted that way.

The content plan should only guide you and give you security. Because one of the most common reasons why bloggers no longer blog or fall into a creativity crisis is that they are sitting in front of a blank sheet of paper (or screen) on Monday.

That is why such a content framework helped me and others a lot and if you make changes to it later, that is of course okay and wanted.

In the end, however, you have to test for yourself whether it works or not. There are sure to be characters who just can’t handle it. For most, however, it should help to develop a weekly blog rhythm.


A plan doesn’t necessarily mean a rigid corset. But a plan can help to get a blog rhythm and thus kill two birds with one stone.

On the one hand, it is easier for you to regularly provide content yourself.

On the other hand, the readers regularly receive new reading material, which is very important in order to attract regular readers.

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