The 12 most common website errors and how to fix them

website

website errors :-

It’s amazing how many websites are still not optimized today. Here’s a checklist of the biggest – and most common – mistakes on websites.

Especially in industries whose core business does not take place online, websites are often found with numerous simple errors and problems. Including even the homepages of large global corporations (we don’t mention any names here).

The result: little visibility in search engines, hardly any traffic, low conversion. Many errors can be eliminated in the shortest possible time with a little know-how.

Here are some of the common mistakes that should be resolved quickly:

1. Locked directories in the robot.txt

The robot.txt is a small text file in the main directory of the server that tells the search engines which areas should be indexed and found and which should not. Most search engines stick to it. If a page was blocked for search engines before the launch, you should remember to have your robot.txt tested by the Google Search Console at the launch . Otherwise, Google cannot find the page.

Importance: extremely high

2. Wrong meta title

The meta title is the name of a single website. It is displayed in bold and large in the search engine results and is therefore of the utmost importance. The title should state exactly what the page in question is about, contain the most important keywords and be of the correct length. This is the only way to be found and ultimately clicked.

3. Lack of usability and thin content

Most of the Google updates over the last few years meant that bad content that was only created to trick search engines was more and more banned from the index. With the help of AI, this development will continue in other search engines. Therefore, search engine optimization and user friendliness should only be considered together. Basic rule: What is good for users is also good for search engines! SEO can be reduced to this simple denominator today. Act accordingly! And get professional feedback to eliminate weak points in the user experience. These are often very simple things that can be fixed quickly and do not cost a lot of money.

Importance: extremely high

4. No internal links

Very few website operators know that they send important signals to Google and users with their own links about which pages are particularly important on a particular topic. You should plan your internal link structure accordingly carefully and ensure that each individual article contains links to the most important landing pages.

Importance: extremely high

5. Duplicate content

There can only be one thing: Google doesn’t like duplicates and punishes them with disregard. This is why it is important to work with cannonical tags when content on a particular topic has to be duplicated for technical or strategic reasons. The best thing to do is to avoid duplicate content completely and only publish unique, informative and entertaining articles on your website.

Importance: very high

6. Chaotic page structure

The search engines do not crawl an infinite number of links, so every page of a website should be a maximum of 3-4 clicks away from the start page. Flat hierarchies and clearly structured, understandable main and submenus are essential for a meaningful page structure. Focus on really important content instead of producing 1000 articles that no one can ever find.

Importance: very high

7. Too much competition

Many site operators make the popular beginner’s mistake that they try to score points on Google with very general, so-called “short head” search terms, ie the most obvious search terms for their topic. That is almost impossible! Firstly, there is a lot of competition out there and key terms such as “shoes” or “tickets” have long been used by the respective market leaders, e.g. Zalando, Amazon or Eventim, and secondly, they are often much too general and do not help the searcher at all. Nobody who wants to go to a concert searches Google for the term “tickets”. When looking for tickets, the search term is usually “tickets (event) (city)”. It is worthwhile to research and consider also in the niches, so in the “longtail” for meaningful keywords and whole subject areas

Importance: very high

8. Lots of dead links (404) and out of date content

A page that is old and has a lot of broken links signals that it is not being maintained properly or is no longer up to date. That is why you should regularly search your archive for dead links and, above all, keep important areas of the site up to date. Update important content regularly. This is also rewarded by Google and grateful users.

Importance: very high

9. Too long loading times

Eternal loading times have a negative influence, more on that under “User-friendliness”. Images, style sheets and JavaScript files should therefore be optimized as far as possible so that the pages can be loaded without problems, even with a slow internet connection. With Pagespeed , Google also offers a helpful tool for this, which has just been completely redesigned. And websites should generally be cached to keep loading times as short as possible.

Importance: very high

10. No / few / bad links

Even if they have lost their importance for Google in recent years, links are still one of the most important signals for search engines about which content is relevant. Today it is not important to generate as many links as possible, but to get backlinks from the right sites: those that are themselves well listed, relevant in terms of content and used by many people. So produce helpful, useful content that other sites will happily recommend and share.

Importance: very high

11. No meta description

The meta description is the small text that is located below the title on Google and should describe briefly and accurately what the respective page is about – and why it could be exciting content for the searcher that is worth the click. If no meta description is created, Google will choose a text snippet of the relevant page. If you want to know how search engines interpret a website, you can install the little helper “SEO Meta in 1 Click” (Chrome) .

Importance: High

12. No h1 / h2 headlines

Conclusion:

Many of the gross errors mentioned above can be remedied quickly and easily if you find out about them – and fix them consistently. Which is no problem at all with the appropriate tools.

To do this, you should first get professional help on board, even if it costs something at the beginning, it is still cheaper to buy know-how and learn from it than to linger in the valley of the unsuspecting and do nothing. Finally, don’t leave your marketing to amateurs or chance either.

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